Straight Talk Wireless.
It started with a TV campaign about paying for things you don’t need (like unlimited data…or cuckoo clock espresso machines and bubble-blowing strollers).
From there, we rolled out a parody campaign to promote the “Latot Stroller” (Total, backwards). Latot got its own infomercial, pre-roll ads, social channels, and landing page. Viewers were suprised (and sometimes angry) when the content re-directed them to our "Don't get oversold" message.
The campaign made headlines in Creativity, Campaign US, Campaign Asia, and Adweek.
